The five main data retrieval areas are “Management Summary”, “Ad Mention & Share”, “Ad Data by Retailer”, “Ad Detail” and “Ad Price”. Below is a brief explanation of each data retrieval area:

• The “Management Summary” area is useful for determining the Top five – one hundred brands within the category types of spirits, ready-to-drink, beer, still wine and sparkling wine based on ad mention counts for either the current period, year to date, twelve months ending year to date or a user defined fiscal year to date.
• The “Ad Mention & Share” area is useful for determining the number of ad mentions a particular brand(s) receives within a market(s) within a certain time period and then relating that information to its category share and/or other brands’ ad mentions.
• The “Ad Data by Retailer” area is useful for viewing which retailers are advertising within a market. The view can be changed to show ad counts for brands, suppliers, or a total of the selected category. Also, clicking on the supplier name produces a report showing a trended view of the brands advertised by the retailer.
• The “Ad Detail” area is useful for getting a snap shot of the context of an ad mention.  Information gained from the ad detail area includes market, retailer name, brand, size, price, ad quality, coupons, rebates, newspaper, etc.
• The “Ad Price” area is useful for analyzing pricing trends within categories and markets.  Information such as low/high price, average price and most frequent price can be found here.

The four main data reference areas are “Retailer List”, “Newspaper List”, “New Items”, and “Dictionary”. Below is a brief explanation of each data reference area:

• The Retailer List area is used to determine what retailers are available in each market.
• The Newspaper List area is used to determine what newspapers/ad vehicles are available in each market.
• The New Items area is used to identify new products and newspapers/ad vehicles added during the current reporting period.
• The Dictionary area is used to look up the meaning of data element definitions relative to the Featuretrac service.

Important Note:  Pop-up Blockers prevent the Featuretrac.com web application from working correctly. Please turn off any and all pop-up blockers before using Featuretrac.com.

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Ad Detail:
See Ad Mention

Ad Mention:
A line item from an advertisement vehicle which lists among other attributes, the brand name, size name, ad price, market name, category name, retailer name, ad quality, rebate amount, coupon amount, ad vehicle name and ad number.

Ad Quality:
Advertisements are evaluated and given one of the ad quality designators – A, B, or C.  An “A” quality ad consists of any product picture two column inches or larger or any billboard writing between one to two column inches.  A “B” quality ad consists of any product picture under two column inches or any billboard writing between one and two column inches.  A “C” quality ad consists of any writing or listing less than one column inch. 

Ad Vehicle:
A printed communications medium where retailers post advertisements

Category:
A logical grouping of brands

Category Share:
A percentage that identifies the market share of a specific brand in its respective category

Custom Category:
A user-defined category which may be composed of any number of brands from any combination of standard categories.

Custom Market:
A user-defined market which may be composed of any number of retailers from any combination of standard markets

Fiscal Year:
A 12-month period for which an organization plans the use of its funds

Food Week:
A logical seven-day week that begins on Sunday and ends on Saturday

Group Administrator:
One designated user per account who has rights to create and/or modify group settings – either group categories or group markets

Group Category:
A custom category that is available for use to all users who belong to a particular account
A Group Category can only be created and/or modified by a group administrator.

Group Market:
A custom market that is available for use to all users who belong to a particular account
A Group Market can only be created and/or modified by a group administrator. 

In – store:
A circular issued by a retailer

Market:
A logical grouping of retail advertisers defined by ad vehicles within the boundaries of a specific geographic area

Mailer:
A circular issued by a retailer that is delivered either via a newspaper insert or directly mailed to a residence

Media:
See Ad Vehicle

National Chain Account:
A group of retailers under a common administration sharing the same name and business strategy

Netted Ad:
Aggregated ad mentions either by day or by food week

Personal Category:
A custom category that is only accessible to the user who created it.

Personal Market:
A custom market that is only accessible to the user who created it.

Promo Pack:
A promotional package containing a product and other assorted accessories such as shot glasses, etc.

Retailer:
A purveyor of goods

Special Label:
A size designator given to a brand’s ad mention when its price point does not correlate with base brand pricing.   

Supplier:
Refers to the brewer, distiller, manufacturer, producer, vintner, or bottler of an alcoholic beverage

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• Click on the “Management Summary” link on the main menu. (The main menu is located on the left side of the screen.)
• Select the period.  (The “Monthly” option is the default.)
• Select the category type as one of the following:
  • Spirits, Ready-to-Drink, Beer, Still Wine or Sparkling Wine.
• Select the Top xx brands to be displayed;
  • The Top 10 through Top 100 can be displayed but only in increments of five.
• Select the market from the drop down list; the market can be a standard market, a personal market or a group market.
• Finally, click the “View”button.

Example:
How do I view the Top 15 Beer brands within the Los Angeles market for the current reporting period?
Go to the “Management Summary” screen and select the “Monthly”period option.

Select “Beer” in the “Select Category” section.

Select the number 15 from the Top xx drop down list.

Select Los Angeles from the market drop down list.

Finally, view the results by clicking the “View” button.

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• Click on the “Management Summary” link on the main menu. (The main menu is located on the left side of the screen.)
• Select the “Show Brand Varieties” option.
• Select the period. (The “Monthly” option is the default)
• Select the category type as one of the following:
  • Spirits, Ready-to-Drink, Beer, Still Wine or Sparkling Wine
• Select the Top xx brands to be displayed;
  • The Top 10 through Top 100 can be displayed but only in increments of five.
• Select the market from the drop down list; the market can be a standard market, a personal market or a group market.
• Finally, click the “View” button.

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• Click the link on the left side of the screen labeled “Ad Mention & Share”.
  
• Select the time period
  • Select the “24 Months” option to view data for the last rolling twenty four months.

    Note: The “24 Months” option displays the data in two rows, the current year on top and the previous year directly below it.

  • Select the “12 Months” option to view data for the last rolling 12 months.
  • A more specific time period can be chosen by using the “Custom” period option.  The custom period option allows a user to select the latest period on through the last rolling 36 months.
• Once the period is chosen amongst one of the three options above, select the “All Ad Mentions” option.
• The “Show Ad Count” option must be select under the “Select Measures” section. 
• Go to the “Select Totals” section and check the desired total(s) to be displayed.
• The total(s) column is based on the time period that is chosen.
• Click the “Select Market” button; select the desired market(s) and click the “Accept” button located in the upper right hand corner of the market selection menu.

  Note: Standard markets, group markets and/or personal markets can be selected.

• Click the “Select Category” button; select the desired category(s) and click the “Accept” button.
  • Standard categories, group categories, and/or personal categories can be selected.
• Click the “Select Supplier” button and check the desired supplier(s); please note that this parameter is strictly optional and is not required.
• Click the “View” button to display the results

  Note: The results will ONLY appear in a new window if any and all pop up blockers are disabled.

Example:
How do I determine the total number of ad mentions that all tequila brands received in the Buffalo market between February 2006 and June 2006?

Go to the “Ad Mention & Share” screen; proceed to the “Select Period” section. Select the “Custom” option button and select February 2006 as the start month and June 2006 as the end month.

• Select the “All Ad Mentions” option in the “Select Type of Ad Mention” section and the “Show Ad Count” option in the “Select Measures” section.

  Note: The “Show Category Share” option may be selected by itself or in conjunction with the “Show Ad Count” option.  When used in either scenario, the category share is calculated for all brands within the chosen category(s) and market(s) within the chosen time period.

• Go to the “Select Totals” section and select “Custom Period Total”.
• Click the “Select Market” button and select “Buffalo”.
• Click the “Accept” button.
• Go to the “Select Category” button and select “Tequila”.
• Click the “Accept” button.

• Click the “View” button to display the results.

  Note: The results will appear in a separate window.

Here are the results:

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Netting is the term used to describe the process of aggregating ad mentions based on specific time periods.  Aggregated ad mentions (netting) are useful for determining the number of unique ad mentions that have occurred within a specific time period.  Featuretrac.com has two predefined time periods used for netting – Day and Food Week.  Netting is accomplished through the following hierarchy: National Chain Account/Brand/Size/Day or Food Week. 

Note: Independent retailers are in essence their own national chain account for netting purposes.   

While selecting parameters in the “Ad Mention & Share” screen:

• Go to the “Select Type of Ad Mention” section and click on the “Netted Ad Mentions” option. 
• The “Netted Ad Mentions” section contains two more sub options:
  • “Net by Day” or “Net by Week”.  Select the desired netting option, in addition to filling in all other required parameters.
  • Click the “View” button to display the results.

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“Netting by Day” means that any group of ad mentions containing the same national chain account, same brand, same size and occurring on the same day will be aggregated and counted as one ad mention regardless of the number of actual ad mentions.  

 Example:
How do I view the number of ad mentions netted by day for all Vodka brands in Connecticut between June 2006 and July 2006?
Enter the following parameters:

• Category - “Vodka”
• Market - “Connecticut”
• Custom period - “June 2006 - July 2006”.
• Type of Ad Mention - “Netted Ad Mentions, Net by Day”
• Select Measures – “Show Ad Count”
• Select Totals – “Custom Period Total”

Drilling down to the Belvedere ad detail will reveals:

• The actual number of ad mentions used in calculating the netted number of ad mentions

  Note: Columns not used in the netting hierarchy are not displayed below.

Note: The only values that change in this example are the retailer, size and ad date.

How the results are accumulated: 

• One ad mention occurred on 7/2/06 (1) 
• Two ad mentions occurred on 7/5/06 with the same size but different national chain accounts (2)
• One ad mention occurred on 7/12/06 (1) 
• Two ad mentions occurred on 7/13/06 with different sizes and chain accounts (2)
• Two ad mentions occurred on 7/19/06 from different chain accounts (2)
• Two ad mentions occurred on 7/21/06 that contain the same size and national chain account, so both ad mentions will be counted once (1)

The total count of ad mentions netted by day for Belvedere in Connecticut for July 2006 is nine.

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“Netting by Week” means that any group of ad mentions containing the same national chain account, same brand, same size and occurring in the same food week will be aggregated and counted as one ad mention regardless of the number of actual ad mentions.

Example:
How do I view the number of ad mentions netted by week for all Vodka brands in Connecticut between June 2006 and July 2006?

Enter the following parameters:

• Category - “Vodka”
• Market - “Connecticut”
• Custom period - “June 2006 - July 2006”
• Type of Ad Mention -“Netted Ad Mentions, Net by week”
• Select Measures – “Show Ad Count”
• Select Totals – “Custom Period Total”
• Click the “View” button to retrieve the results

The results screen shows that when netting by week in July 2006, “Belvedere” received eight ad mentions.

Drilling down to the Belvedere ad detail reveals:

• The actual number of ad mentions used in calculating the netted total

  Note: Columns not used in the netting hierarchy are not displayed below.

Remember, “Netting by Week” is done by:

• National Chain Account/Brand/Size/Food week

  Note: The brand remains constant in this example; the only values that change are the retailer, size and ad date.

How the results are accumulated: 

The first food week in July 2006 ran from July 2 – July 8. 

Break down for the first food week of July:

• One ad mention occurred on 7/2, (1)
• Two ad mentions occurred on 7/5 from different national chain accounts (2)

The total netted ad mentions for the first food week of July is 3.

 

The second food week in July 2006 ran from July 9 – July 15.

Break down for the second food week in July:

• Three ad mentions occurred on 7/12/06 and 7/13/06 from different national chain accounts (3)

The total netted ad mentions for the second food week of July is 3.

 

The third food week in July 2006 ran from July 16 – July 22.

Break down for the third food week in July:

• Three ad mentions occurred on 7/19 and 7/21 from the same national chain account with each containing the same size (1)
• One more ad mention occurred on 7/21 from a different national chain account (1)

The total netted ad mentions for the third food week of July is 2.

 

The fourth food week in July 2006 ran from July 23 – July 29.

Break down for the fourth food week in July:

• • No ad mentions occurred during the food week of July 23 – July 29.

The total netted ad mentions for the fourth food week of July is 0.

The total number of ad mentions netted by week for Belvedere in Connecticut for July 2006 is eight.

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While reviewing the “Ad Mention & Share” results screen, click the number (which represents the number of ad mentions) in the “Custom Total Ad Mention” column. The ad detail records for those particular ad mentions will appear in a new window.

Example:
The ad detail records for “Budweiser” will be displayed.

• Click on a number listed under the “Custom Totals” column or under a monthly period column.

Sample of Ad Detail records for Budweiser:

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To consolidate brand families to one line item per brand:

• Click on the “Collapse” button, located in the column header labeled “Category/Brand Set”.
  • View of un-consolidated brand families:

• Return to the un-consolidated view of the ad mentions by clicking the “Uncollapse” button.

Note: The option to view brands as “Collapsed” or “Uncollapsed” is also available from the “Select Category” screen

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It is desirable to save parameters for reports that need to be run repetitively or at regular intervals in order to maximize productivity.   

To save current settings:

• Once all the desired parameters are selected click the “New” button in the box labelled “Saved Settings”. A text box will appear.

• Enter the name of the setting in the text box and click the “Save” button. 

To retrieve saved settings:

• Click the “Saved Settings” drop down arrow and select the profile name that was created in the previous step.

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When saving a profile using the “Saved Settings” box, (see FAQ “How do I Save and retrieve the current settings on the “Ad Mention & Share”, “Ad Price” or “Ad Data by Retailer” screen?”)

• Select the “Email Report Monthly” option.

• Resave the profile, for more information, see FAQ, How do I change the settings in an “Ad Mention & Share”, “Ad Price” or “Ad Data by Retailer” profile?

Note: A custom period must be selected for this option to work.The ”Start Month” and ”End Month” must be chosen relative to the latest month.If the latest month is September 2006 then ”Latest Month - 1” refers to August 2006 and ”Latest Month - 2” refers to July 2006 and so on.

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• Click the “Ad Mention & Share”, “Ad Price” or “Ad Data by Retailer” link on the main menu.
• Go to the “Saved Settings” drop down menu and select the profile to be changed from the drop down list.
• Change the necessary parameters and click the “Save” button.  The settings for the chosen profile are now changed.

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• Click the “Ad Mention & Share“, “Ad Price” or “Ad Data by Retailer” link on the main menu.
• Select the profile from the “Saved Settings” drop down list.

• Click the “Delete“button.

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• Click the “Ad Detail” link on the menu.
• Click the “Select Market” button and select the desired market(s).At least one market must be selected. There are two icons on the right side of each market name:
  • The icon that resembles a house represents retailers.
  • The icon that resembles a newspaper page represents ad vehicles (newspapers).

  Note: When selecting a market and then either the specific retailers or newspapers for that market, they pre-qualify meaning that for instance if a specific retailer was chosen, only newspapers that have that specific retailer’s ads will be available and vice versa.

• View the retailer list by clicking the retailer icon.
• Select the desired retailer(s) and click the “Accept” button.
• Click the calendar icon. (located directly left of the “Accept” button)

  Note: The calendar is also pre-qualifying meaning that the days that are depressed have had ads from the retailers selected in the previous step.

• Close the calendar by clicking the “x” in its upper right corner.  This calendar data will automatically populate the period parameters. 
• Click the newspaper icon to view the ad vehicle list.
• Select the desired ad vehicle(s)and click the “Accept” button. 
• After selecting the desired ad vehicle(s), they will pre-qualify the calendar meaning that if the desired ad vehicle(s) has had any ads, the days on which those ads ran will be depressed on the calendar. 
• Click the calendar icon. (located directly left of the “Accept” button)
• Close the calendar by clicking the “x” in its upper right hand corner. This calendar data will automatically populate the period parameters.

  Note: When selecting an ad vehicle(s) and a retailer(s) the period parameters are filled in automatically, however they may be overridden manually if desired.

• After selecting a market(s), retailer(s) and ad vehicle(s) click the button labeled “Accept” in the upper right corner of the screen. 
• Select at least one category; if a category is not selected the ad detail records for all categories will be displayed. 
• Click the “Select Category” button and select the desired category(s).
• Click the “Accept” button.

Ad Detail records may optionally be selected by supplier.

To narrow down the ad detail results by supplier:

• Click the “Select Supplier” button and select the desired supplier(s).
• Click the “Accept” button.

To select a period:

• Click the “Select Period” button.
• Select one of the five available options and enter a time period.
• Click the “Accept” button. 

To export data in a specific format:

• Click the “Export Options” button and select the desired option(s).
• Click the “Export” button.
• Click the “View” button to display the results.

Example:
How do I view the ad detail records for all beer supplied by “Anheuser Busch” in “Connecticut ” from “Shaws Food & Drug” that advertised in the “Connecticut Post” between “May 2006” through “June 2006?” 

From the “Ad Detail” screen, click the “Select Market” button:

• Select “Connecticut”.
• Click the retailer icon (located to the right of the market name “Connecticut”) and select  “Shaws Food & Drug”.
• Click “Accept”. 
• Click the newspaper icon (located to the right of the market name “Connecticut”) and select “Connecticut Post”.
• Click “Accept”.

Note: After selecting the retailer(s) and ad vehicle(s) the period parameters are pre-qualified and automatically populated.

• Click the “Select Category” button and select “Beer”.
• Click the “Accept” button.
• Click the “Select Supplier” button and select “Anheuser Busch”.
• Click the “Accept” button.

To override the automatically populated period parameters:

• Click the “Select Period” button
• Go to the “Start – End” section, select May 2006 as the “Start Month” and June 2006 as the “End Month” , effectively overriding the default.  
• Click the “Accept” button. 

• Click the “View” button to display the results.. 

View of results:

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Select the desired parameters in the “Ad Detail” screen. Scroll to the bottom of the screen and enter the desired “Profile Name” in the text box provided and click the “Save Profile” button.

To retrieve a profile follows the steps below:

• Scroll to the bottom of the “Ad Detail” screen.  Go to the bottom of the main menu; there is a section titled “Saved Profiles”. 
• Click on the desired profile name and all parameters used for that profile will be restored. 

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• Click the “Ad Detail” link on the main menu. 
• Scroll to the bottom of the “Ad Detail” screen. Go to the bottom of the main menu; there is a section titled “Saved Profiles”. 
• Click the “Delete” button directly to the right of the desired profile name.

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The settings in an “Ad Detail” profile cannot be changed.  The profile must be deleted and then recreated.

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To hide a column while viewing ad detail results:

• Click on the “<<” white symbol button located on the upper right side of each column header that is to be hidden. 

To unhide a column:

• Mouse over the column name(s) located above the left most column header on the left side of the screen and click on the column name that is to be unhidden.

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Scanned retailer circulars can only be viewed while viewing “Ad Detail” records. 

When a scanned circular image is available it is indicated by an image icon in the left most column. Click on the image icon to view the retailer’s circular.

Note: All scanned circular images will appear in a separate window.
Images of retailer feature advertisements are only offered for select national chain accounts.  Only ad detail records that are accompanied by an image icon have images available for viewing.

Example of a scanned retailer's circular:

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• Click the “Ad Price” link in the main menu.
• Go to the “Select Period” section and select the desired period using one of the three available options.
• Proceed to the “Select Measures” section and select at least one measure to display.
• Select the market(s), category(s), supplier(s) and size(s).
• Click the “View” button and the data will be displayed in a separate window.

Example:
How do I find the “Average Price” and “Most Frequent Price” for all brands in the “Vodka” category in the market of “Hawaii” in the “750 ML” and “1.75 LT” sizes from “January 2006” through “June 2006”?

Go to the “Ad Price” screen:

• Select the “Custom” option in the “Select Period” section.
• Select January 2006 as the “Start Month” and June 2006 as the“End Month”.

Proceed to the “Select Measures” section and select both “Most Frequent Price” and “Average Price”.

• Click the “Select Market” button, select “Hawaii” from the market window and click “Accept”. 
• Click the “Select Category” button, select “Vodka” from the category window and click “Accept”. 
• Click the “Select Size” button and select “750 ML” and “1.75 LT” and click “Accept”.
• Click the “View” button.

Here are the results:

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Featuretrac.com provides pre-built market definitions for each of the 50 states which can be used in lieu of the standard Featuretrac markets when retrieving information through the “Ad Mention & Share”, “Ad Detail”, and “Ad Price” screens with minimal effort to the user. 
 
To view state market definitions in the above three screens:

• Click the “Select Market” button.
• When the market checklist appears select the “View States” option

  Note: This option saves time by eliminating the task of building a custom market to accomplish the same result.

Example:
The state market of “California” is composed of the standard markets of “Los Angeles”, “Central California”, “Orange County”,“San Diego”, “Sacramento” and“San Francisco”.

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Click on the “Custom Market” or Custom Market By Retailer” link on the main menu.

Note: “Custom Market By Retailer” is the default setting.

Click the “Add” button.

Enter the custom market name at the “Add Custom Market” screen

Select a market from the market drop down. There are options to:

• Add all retailers
• Add a specific retailer.
• Or
• Add multiple retailers.  Multiple retailers may be added using one of two methods, either hold down the CTRL key while clicking on each retailer name OR to select a block of retailers highlight the first retailer name in the block while holding down the SHIFT key and then select the last retailer name in the block. 

After all the desired retailers have been selected click the “Add” button. 

After defining a custom market save it as either a “Personal Market” or a “Group Market”.

• To save a custom market as a “Personal market” click the “Save Pers. Market” button. To save a custom market as a “Group market” click the “Save Group Market” button.

Note: There is the option to designate one user per account as a “Group Administrator”.  This group administrator will be the only user in a particular account that possesses the rights to create and/or modify a “Group Market”.  The group administrator should be chosen at the time logon IDs are created.

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• Click on the “Custom Market By Newspaper” link on the main menu.

• Click the “Add” button.

• Enter the custom market name at the “Add Custom Market” screen.

Select a market from the market drop down. There are options to:

• Add all newspapers.
• Add a specific newspaper.OR
• Add multiple newspapers. Multiple newspapers may be added using one of two methods, either hold down the CTRL key while clicking on each newspaper name OR to select a block of newspapers highlight the first newspaper name in the block while holding down the SHIFT key and then select the last newspaper name in the block

After all the desired newspapers have been selected click the “Add” button.

After defining a custom market save it as either a “Personal Market” or a “Group Market”.

• To save a custom market as a “Personal market” click the “Save Pers. Market” button. To save a custom market as a “Group market” click the “Save Group Market” button.

Note: There is the option to designate one user per account as a “Group Administrator”. This group administrator will be the only user in a particular account that possesses the rights to create and/or modify a “Group Market”. The group administrator should be chosen at the time logon IDs are created.

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Click the “Custom Category” link on the main menu

Click the “Add” button.

Enter the custom category name at the “Add Custom Category” screen.

Select a category from the “Select Brands” drop down list. There is the option to:

• Add all brands within a category

  Or

• Add multiple brands. Multiple brands from multiple categories may be added using one of two methods, either hold down the CTRL key while clicking on each brand name OR to select a block of brands highlight the first brand name in the block while holding down the SHIFT key and then select the last brand name in the block.

Once the desired brands are selected click the “Add” button.

When selecting brands from the wine or beer categories there is the option to select from the drop down list or:

• Select from the “Advanced Wine Selection” or the “Advanced Beer Selection”; these options allow a more comprehensive approach. 

Note: For more information on the “Advanced Wine Selection” and “Advanced Beer Selection” screens please refer to FAQ “How do I use the Advanced Beer Selection?” and “How do I use the Advanced Wine Selection?”

After defining a custom category save it as either a “Personal Category” or a “Group Category”.

• To save a custom category as a “Personal Category” click the “Save Pers. Category” button. To save a custom category as a “Group category” click the “Save Group Category” button.

Note: There is the option to designate one user per account as a “Group Administrator”.  This group administrator will be the only user in a particular account that possesses the rights to create and/or modify a “Group Category”.  The group administrator should be chosen at the time logon IDs are created.

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• Click the “Custom Category” link on the main menu.
• Click the “Add” button. 
• Click the “Advanced Beer Selection” button. 

The “Advanced Beer Selection” screen contains four columns listing different beer attributes.  Beer brands are categorized by the following attributes:

• Country (Country of origin)
• Brand (Bass, Becks, etc.)
• Category (Pricing Tier)
• Type (Ale, Lager, Ice, Bock, IPA, etc.)

Please note that selections made from any of the beer attribute columns are pre-qualifying, meaning that with each selection, only those brands that match the first qualifier and subsequent qualifiers will still be remaining as possible choices. 

After defining a custom category using the “Advanced Beer Selection”, save it as either a “Personal Category” or a “Group Category”.

• To save a custom market as a “Personal Category” click the “Save Pers. Category” button. To save a custom category as a “Group category” click the “Save Group Category” button.

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• Click the “Custom Category” link on the main menu.
• Click the “Add” button. 
• Click the “Advanced Wine Selection” button.

The “Advanced Wine Selection” screen contains four columns listing different wine attributes.  Wine brands are categorized by the following attributes:

• Country (Country of origin)
• Brand (Andre, Almaden, etc.)
• Region/Quality/Ad Name (region where the wine is produced, the quality of the wine (example: reserve vs. regular) and any other descriptors used in an advertisement to identify a particular wine.)
• Type (Varietals)

Note: Selections made from one of the above categories are pre-qualifying; meaning that with each selection, only those brands that match the first qualifier and subsequent qualifiers will still be remaining as possible choices.

After defining a custom category using the “Advanced Wine Selection”, save it as either a “Personal Category” or a “Group Category”.

• To save a custom category as a “Personal Category” click the “Save Pers. Category” button. To save a custom category as a “Group category” click the “Save Group Category” button.

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• Click the “Newspaper List” link on the main menu.

At the “Newspaper List” screen:

• Select the desired market(s).
• Select one market OR
• Add multiple markets.  Multiple markets may be added using one of two methods, either hold down the CTRL key while clicking on each market name or to select a block of markets highlight the first market name in the block while holding down the SHIFT key and then select the last market name in the block.
• Once the desired market(s) has been selected, click the “Get Newspapers” button.

The newspapers for the selected market(s) will appear in the text box located to the right of the “Select Market” list. 

Click either “Export” or “Print” to obtain either an electronic copy or a hard copy, respectively.

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Click the “Retailer List” link in the main menu.

• Select the desired market(s).
• Select one market OR
• Add multiple markets. Multiple markets may be added using one of two methods, either hold down the CTRL key while clicking on each market name or to select a block of markets highlight the first market name in the block while holding down the SHIFT key and then select the last market name in the block.
• Once the desired market(s) has been selected, click the “Get Retailers” button

The retailers for the selected market(s) will appear in the text box to the right of the “Select Market” list.
Click either “Export” or “Print” to obtain an electronic copy or hard copy, respectively. 

Note: Retailers appearing in the retailer list must have had at least one ad in the previous 36 months; therefore the retailer list does NOT depict just those retailers that have data for the current period.

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• Click the “Newspaper list” link in the main menu.
• Select the desired market(s) and click the “Get Newspapers” button.
• View circulation numbers:
• Simply mouse over the desired newspaper name and the circulation number will appear in the form of a tool tip. 

Note: Circulation numbers are only available for newspapers, not home mailers or in-store circulars.   Every effort is made to list the circulation of specific editions where available.  If circulation numbers are not available for a particular edition, the phrase “All Editions” appears after the circulation number.

Example:

• There are two editions of the LA Times that are available.  Mousing over the editions’ names will cause that circulation numbers to appear in the form of a tool tip.  The circulation numbers in the example below refer to that specific edition (Ventura County) of the LA Times.

• There are four editions of the Chicago Tribune that are available. The circulation numbers below refer to the circulation of ALL editions of the Chicago Tribune NOT just the one edition currently being moused over. 

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• Click on the “New Items” link on the main menu.

At the “New Items” screen:

• Click on the “New Brands” tab to display new brands added for the current reporting period.
• Click on the “New Newspapers” tab to display new newspapers/ad vehicles added for the current reporting period.

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Go to the Featuretrac.com homepage

• Click the link labeled “Forgot Your Password?”.

• Enter the user name that belongs to the password that has been lost.
• Click the button labeled “Send Password”.

A message box will appear on the screen indicating that a password has been sent to the e-mail address of the user name indicated in the third step.

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• Login to Featuretrac.com

• Click the “Your Settings” link located at the bottom of the main menu.

A screen will appear displaying the current user name, group name, e-mail address and a yes/no answer indicating whether the current user is a group administrator.

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Please call 1-800-217-2624 Ext. 224 or send an e-mail to: mbarnes@m2media360.com

To report a bug in FeatureTrac.com please download the “Bug Report Form"

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